We gathered all of our friends, dressed them in our newest fauxs, and marched on Virgin Australia Melbourne Fashion Festival's plaza to show the fashion crowd that the moment for faux fur is now.
(Above) Our ladies wore and worked our newest styles and some next season Unreal Fur concepts. Left to right you can spot our Premium Rose Jacket, Elements Jacket, Madam Butterfly, a little secret for next year, the Unreal Dream Jacket in Natural Metallic, and finally this season's star, the Velvet Underground Coat.
And of course, we couldn't help but throw in the unisex styles as well. Faux fur knows no gender, only kindness and fashionability. Our Long Mac Coat and oversized jackets are the perfect unisex styles for anyone living their best metropolitan life.