URF Blog

Enter The Velvet Underground

Enter The Velvet Underground

We took our newest styles to the roots of their inspiration, the underground world of rock and roll, motorcycles and barbed wire.

The Faux-volution Hits VAMFF

The Faux-volution Hits VAMFF

We decked out a squad in our newest faux fur range and sent them to fashion week to bring about change faux the better.

Faux is The Way To Go

Faux is The Way To Go

High Fashion Brands Who Have Ditched Real Fur

InStyle

InStyle

Did you catch us in Instyle magazine?

WHO WHAT WEAR

WHO WHAT WEAR

These Are the Best Coat Brands, Period...ft. Unreal Fur