There would be no Unreal Fur if there was no need to fight for the lives of animals.
We are a proud vegan brand, with a loud voice on important messages like animal welfare, ethical practices in business, passion in art and compassion for others. We also have a strong history of collaborating with other like-minded organisations, individuals and artists that share our general philosophy and attitude towards the future of fashion.
Ethical design is at the heart of everything we do. Unreal Fur garments are proudly PETA-approved vegan and cruelty-free, meaning no animal-derived materials are ever used.
We are 2018, 2020 and 2021 PETA Australia Vegan Fashion Award recipients.
In line with our conscious ethos, we strive to constantly improve our environmental impact and to make more sustainable choices throughout all elements of our business.
We are excited to have launched our first capsule of eco-conscious garments in 2021. After seasons of research, we are now capable of producing eco styles in faux shearling wool and faux suede, without compromising quality. Select styles in our collection are made of recycled fibres and water bottles, and we plan to implement these materials across all collections to come.