Ethics and Sustainability

made with kindness

For over a decade, we have been committed to designing with all vegan materials, ensuring no animal byproducts are incorporated in our garments.

We have seen tremendous progress in the look, feel, and diversity of vegan fabrics. We are proud to bring innovative materials and design techniques to our community and retailers season after season.

  • Vegan Leather

    Vegan leathers mimic every style of traditional leather from pebbled to smooth. Simply put, vegan leather is far less carbon emitting than cow skin leather, and requires much less water and land surface area to produce.

  • Faux Fur

    Our faux fur designs prove that faux can look and feel as beautiful as real animal fur without the pain and suffering caused by real fur farming. Our faux furs are made of modacrylic and polyester fibres.

  • Vegan Wool

    Vegan wool is a soft and lovable fabric that can mimic any sheep or goat wool while saving these animals from the misery of being farmed. Our vegan wools are made of modacrylic and polyester fibre, depending on the garment.
social post by unreal_fur

SUPPLIER AUDITS

Our suppliers have each supplied us with third party accreditation that meet international standards for work conditions and environmental protection. Each partner has supplied accreditation for labour standards and social compliance from organizations like Sedex, BSCI, and Bureau Veritas.

The link below features a compilation of these certificates.

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PETA BUSINESS FRIENDS

We are a proud partner with People for the Ethical Treatment of Animals (PETA). We are a PETA Business Friend, which means they have independently verified us as a compassionate company, willing to assist in their groundbreaking work to stop animal abuse and suffering.

In 2018 and 2021, we were awarded a PETA Australia Fashion Award for best faux fur designs.

We are committed to assisting PETA and other like-minded organisations as they work with other brands in the fashion industry to make their move from using real fur and leather to cruelty-free faux alternatives.

  • Packaging

    All orders placed on our website are sent from our warehouse in Melbourne. Each order is carefully packed into a compostable shipping satchel before dispatch. In addition, our swing tags, linings on select garments, and internal patch labels are made with recycled materials.

  • Accolades

    We are humbled by the generous awards granted to us by PETA in 2018 and 2021 for excellence in vegan design. In addition, both of our headlining First Nations collaborations were awarded a National Indigenous Fashion Award in 2022 and 2024 for community collaboration with Indigenous Australian artists.

  • Longevity

    Every jacket, coat, or accessory is designed with longevity in mind. Our pieces are produced with quality materials that are durable and able to be worn season after season. We design from the heart, rather than responding to fleeting trends, imbuing our collections with a signature taste that cannot be broken by time.