Our mission is to end the use of real fur and animal products in the fashion industry by designing with vegan materials of the best quality in the world.


From our roots as a family-owned label in Melbourne, Australia, we are passionate about changing the way people contemplate the relationship between the clothes they wear and the creatures around them. As a leader in the global ethical fashion movement, we create sought-after styles for everyone who wants to make more conscious choices.

Our designs are made with quality and longevity in mind. Every garment is made to be worn season after season, always embodying a timeless cruelty-free ethos.

With a global community, Unreal Fur is found in boutiques around the world, including major retailers Revolve, Free People, Bloomingdales, Saks Fifth Avenue and Farfetch.


 Unreal Fur acknowledges the Kulin Nations as sovereign custodians of the land on which we work and extend their respects to ancestors and Elders past, present and emerging, and to all First Nations people.

Luxurious, timelessly elegant fashion without harming animals.