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ABOUT US

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Our mission is to end the use of real fur in the fashion industry by providing the most in-vogue faux furs of the best quality in the world.
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Unreal Fur is a Melbourne based, faux fur label brought to life in 2011 with a clear goal. Our mission is to end the use of real fur in the fashion industry, by providing the most in-vogue faux furs of the best quality in the world.
We are a top-tier label, currently stocked in many major stores around the world including Revolve, Free People, Bloomingdales, Saks Fifth Avenue, and Farfetch to name a few.
With a cult following, Unreal Fur is a proud vegan brand, with a loud voice on important messages like animal welfare, ethical practices in business, passion in art and love for each other. We also have a strong history of collaborating with other like-minded organisations, individuals and artists that share our general philosophy and attitude towards the future of fashion.
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You might say “It’s just fashion, we’re not saving lives”.
But in fact, we are.
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Every person who wears an Unreal Fur is saving a life, showing the world that they can wear timeless fashion without harming any animals. We are leading the charge in the faux-volution, and we don’t want to stop there!
Unreal Fur is the brand for people who don’t take life too seriously, but stand for something and look great doing it.