Privacy Policy

WHO WE ARE

Unreal Fur Pty Ltd (ACN 154 453 711) of 41 Grosvenor Street, Abbotsford VIC 3067 Australia, (Unreal Fur, we, our, us) recognises the importance of your privacy and is committed to protecting the personal information you share with us.

This Privacy Policy applies to www.unrealfur.com.au (Site) and describes what personal information we collect, how we use and disclose it, and the choices and rights available to you. It should be read together with our Terms & Conditions, which together govern your use of the Site.

This Privacy Policy applies only to information collected through the Site and does not extend to information we may collect from other sources (for example, in-store or via a third-party retailer).

 

COLLECTING PERSONAL INFORMATION

We collect personal information in the following ways:

Information you give us directly, including your name, email address, postal and shipping address, phone number, and payment details, when you create an account, place an order, sign up to marketing or contact our customer service team.

Information collected automatically, including your device and browser type, IP address, time zone, referring site, pages viewed, search terms, and how you interact with the Site — collected via cookies, log files, pixels, and similar technologies.

Information from third parties, such as our payment processor or delivery partners, where reasonably necessary to fulfil an order or service.

If we receive personal information we haven't requested (unsolicited information), we will destroy or de-identify it where it is lawful and reasonable to do so.

 

WHY WE COLLECT, HOLD, USE AND DISCLOSE YOUR INFORMATION

We use your personal information to:

  • process and fulfil your orders, including payment, shipping and returns;
  • create and manage your account;
  • communicate with you about your orders, enquiries, or customer service requests;
  • send you marketing communications about new products, promotions and offers, where you have opted in or as otherwise permitted by law;
  • screen orders for potential fraud or risk;
  • operate, evaluate, and improve the Site and our products; and
  • comply with our legal obligations.

If you choose not to provide certain personal information, we may not be able to process your order or respond to your enquiry.

 

SHARING YOUR PERSONAL INFORMATION

We share personal information with trusted service providers who help us operate our business, including:

  • Shopify — our e-commerce platform, which processes orders and payments. See Shopify's Privacy Policy: https://www.shopify.com/legal/privacy
  • Klaviyo — for email and SMS marketing communications.
  • Delivery/freight partners — to fulfil and deliver your order.
  • Our advertising partners (e.g. Meta/Facebook, Google Ads), to show you relevant advertising based on your interaction with the Site.

We may also disclose personal information where required to comply with the law, respond to a lawful request from a regulator or court, or protect our rights, property or safety, or that of our customers.

We do not sell your personal information to third parties for their own marketing purposes without your consent.

 

ACCESS AND CORRECTION

You may request access to the personal information we hold about you and ask us to correct information that is inaccurate, out of date, incomplete, irrelevant or misleading. To make a request, please contact us using the details in the Contact section below. We will respond to your request within a reasonable period and may need to verify your identity before providing access to or correcting your information.

 

DIRECT MARKETING

We may send you marketing communications about products, promotions and offers we think may interest you, where you have opted in or otherwise consented in accordance with applicable law. You can withdraw your consent and unsubscribe at any time by:

  • clicking "unsubscribe" in any marketing email; or
  • contacting us using the details in the Contact section below.

We will never provide your information to third parties for their own marketing purposes without your consent.

 

COOKIES

A cookie is a small file downloaded to your device when you visit our Site, which helps the Site remember your preferences and improves your browsing experience. We use cookies for:

Cookies necessary for the Site to function — for example, shopping cart, checkout, and login functionality.

Analytics and reporting cookies — to help us understand how the Site is used (e.g. landing pages, traffic sources, and general Site analytics).

Advertising and marketing cookies — to personalise ads and measure the effectiveness of our marketing.

Cookies may be "session" cookies (which expire once you stop browsing) or "persistent" cookies (which remain until they expire or are deleted, typically between 30 minutes and 2 years).

You can manage or disable cookies through your browser settings, though this may affect your experience on the Site. 

 

AUTOMATED DECISION-MAKING

We do not engage in fully automated decision-making that has a legal or otherwise significant effect on you.

Our payment processor may use limited automated tools to help prevent fraud (for example, temporarily flagging IP addresses or payment methods associated with repeated failed transactions). These measures do not have a legal or otherwise significant effect on you.

 

SECURITY OF YOUR INFORMATION

We take reasonable steps to protect your personal information, including:

  • restricting internal and external access to personal information;
  • using industry-standard encryption (SSL) to protect payment and order information in transit;
  • requiring third parties who access your information to meet appropriate privacy and security standards; and
  • securely destroying personal information once it is no longer needed.

 

OVERSEAS TRANSFERS OF YOUR INFORMATION

Our business is based in Australia, and personal information is generally stored and processed here. However, some of our service providers (for example, our e-commerce, email marketing, or analytics platforms) may store or process information outside Australia, including in countries such as the United States.

 

RETENTION

We retain your personal information for as long as reasonably necessary to fulfil the purposes described in this Policy, or as required to meet our legal, accounting, or reporting obligations. When information is no longer needed, we will securely delete or de-identify it.

 

PRIVACY COMPLAINTS

If you believe we have mishandled your personal information or breached the Australian Privacy Principles, please contact us using the details below. We will acknowledge and investigate your complaint and aim to respond within a reasonable period.

If you are not satisfied with our response, you may contact the Australian Privacy Commissioner through their website: www.oaic.gov.au/privacy/privacy-complaints/

 

CHANGES TO THIS POLICY

We may update this Privacy Policy from time to time to reflect changes in our practices or for legal or operational reasons. Updates will be posted on this page, and your continued use of the Site after a change is posted constitutes acceptance of the updated Policy. Please check back periodically.

 

FURTHER INFORMATION

For more information on your rights, including the circumstances in which they apply, refer to the Office of the Australian Information Commissioner (https://www.oaic.gov.au/).

 

CONTACT US

For questions about this Privacy Policy, to exercise your privacy rights, or to make a complaint, please contact us at info@unrealfur.com.au

Last updated: August 2026