Ethical Fashion - Our Ethics

Fur is one of the oldest traditions in the fashion industry. But here at Unreal Fur we’re bringing fur into the future. 

Gone are the days of animal cruelty, Unreal Fur is here to divert and convert. (And we have more than one trick under our sleeve to do so!)

Converting the world from real fur to faux fur is a big job, we know that.
But here at Unreal Fur we’re pretty realistic. 
So, to make this kind of an impact in the industry, we know that we have to start from within!
That’s why we operate our business with our social responsibilities always in the
forefront of everything we do.
And for us, it doesn’t just stop at animal friendly fashion...
From the internal development of sustainable fibers, to our process for avoiding wastage, we care about our impact on the environment, as well as our 
relationships here and abroad.
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ANIMAL WELFARE

From our conception, Unreal Fur’s key mission has been to end the use of real fur in the fashion industry.

Unreal Fur is a part of the PETA Approved foundation, inspired by those who make a difference and help save animals against cruelty.
We are a proud vegan fashion brand, with an intention to create beautiful, animal friendly garments that inspire others to 
eliminate animal products from their offerings.

As one of the pioneering fashion brands of the ethical fashion movement, we 
encourage everyone to join us in the Faux-volution!

Visit the PETA website to see how your organisation can also help avoid animal cruelty today: http://www.peta.org.au/

 

MANUFACTURE RELATIONSHIP
Here at Unreal Fur, we care.

We care about animals, we care about the world we live in,
And we care about each other.

Since the beginning, we have used the same suppliers in our manufacturing
process, as we believe in strong family and business values. 

Together we share a transparent supply chain with our manufacturer, and a
close give-and-take relationship. Our success is theirs, and theirs is ours!
We pride ourselves on our mutual support, and our-long standing relationships!

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RECYCLED PRODUCTS

In the spirit of true transparency, we understand that faux fur (as ethical as it may be) is not entirely environmentally sustainable. 

At Unreal Fur, we are combating this in a few ways! 
Firstly, we are currently working through the development of sustainable fibers in the production of Faux fur. This ranges from hemp to PET fibers, and although we’re not quite there with the quality yet- we’re getting closer every day! 

In the meantime, something that we have done from the beginning is recycling fabric into new products from scraps. 
There is a lot of wastage in the fashion industry from fabric scraps during the production process, but we try to save as much as possible! Most of our accessories, and even our Mini Me range use up fabric off-cuts, saving potential wastage by recycling scrap fabric!

PLANTING TREES WITH EVERY ORDER

We are always looking at ways to be more sustainable as a business. We are therefore excited to have partnered with One Tree Planted to support their incredible reforestation work.

 

This means that every time you order with Unreal Fur, you plant a tree.

Why Trees? 

By planting trees, One Tree Planted works towards reducing carbon footprint, filtering the air we breathe, cleaning the water we drink, and providing habitat to the world’s biodiversity.

 

 

We’re dedicated to proving that conscious choices shouldn’t come at the expense of desirable fashion. As part of our mission to create beautiful, ethical garments that will stand the test of time, we’re always innovating to engineer better cruelty-free materials and practices. 

Part of our approach to ethical fashion is the idea that our choices, when it comes to clothing, should also take consumption into account. Every garment we produce is designed to last and wear beautifully season after season — fusing elevated fashionable silhouettes with a timeless quality. Our capsule collections of coats and jackets are infused with the principles of slow fashion, to bring you pieces you’ll love to wear long beyond the faddish trends of the present moment.   

We’re a proudly Australian designed ethical fashion brand, inspired by the gorgeous hues and textures of our unique landscape. We want to keep our country and our planet beautiful for the generations to follow, which is why we hold our ethical responsibilities at the heart of everything we do. We’re investing in more sustainable materials, reducing our wastage and innovating through our supply and manufacture chain at all levels. We’re starting conversations about how beautiful vegan garments can be. And we’re proving that ethical fashion looks just as good as garments made from animal hides and furs.

General

Joining Unreal Fur Loyalty Program

-    Joining Unreal Fur is easy. You can either join via the account sign-up directly on our website or in-person at our Warehouse in Melbourne.
-    Joining is free and there are no fees to continue as a member. But, to earn any rewards and benefits, you will need to make Eligible Purchases from Unreal Fur.

About our Loyalty Program and how it works

-    The benefits you receive depend on the Tier you are in. If you do not reach Tier 1 and are a Member, please note you will not receive any rewards.
-    The different Tiers include Member, Tier 1, Tier 2 and Tier 3. 
-    Please note the Benefits offered to members at each level may change from time to time. 
-    Customer spend will not expire and will contribute to the designated loyalty benefits. 
-    Please note that Benefits have no cash or monetary value and cannot be taken or redeemed as cash or equivalent. Benefits are currently not entitled to exchanges.

How do I earn points

-    You will earn one point for every $1 AUD spent online and, in our Melbourne Warehouse excluding the value of any shipping, tax or duty fees associated with your order. You can earn additional points by completing activities that sit on your loyalty page.
-    Points are issued 21 days after placing your order. If your item has been returned, the points will be retracted from your Account.

How to contact us

-    If you have any questions, or if you have any concerns, please contact us via email: info@unrealfur.com.au or by phone on +61398186322.

What happens to my points when I return or exchange an order?

-    Points are issued 21 days after placing your order. Returned items will not accrue points. 
-    Exchanges are eligible for points. In the instance, the exchanged item’s value is different to the original ordered item’s value, points will be adjusted to make up for the difference.
-    In the case of partial refunds of an order, points earned on orders are proportionately reduced, based on the relative value of returned items.

What happens to my rewards currency when I return or exchange an order?

-    Any rewards that had been used on a returned order will be fully returned to your Account once processed.
-    In the case of partial refunds of an order:
o    Rewards used on orders are not returned

Why has my tier been downgraded?

In the event, a returns or exchange has been processed later down the line due to unforeseen circumstances, your balance may have been readjusted therefore can impact the tier you sit in. If you have further queries about your balance, please contact us on info@unrealfur.com.au. We are happy to sit down and review any issues with you.

Why do I already have points?

If you would like to add points from any purchases since June 2023 and it is not displaying in your account, please contact our team at info@unrealfur.com.au

When do my reward vouchers expire?

Vouchers expire after 2 years.